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Spring Cleaning Your PR Strategy: What I Learned from a Lawn Shed
There’s a moment I remember clearly from my days as a lawn care laborer. I swung open the shed doors at the end of a long winter and just stood there for a second. Fuel cans half empty. Trimmer line tangled. Blades that probably should’ve been replaced last season. Tools scattered wherever they were dropped in October. You don’t notice it creeping up on you during the busy season. But when things pause, clutter accumulates. And I learned something quickly during my time worki

Nick Banaszak
Mar 33 min read


A Reporter Called. Now What? A Quick Guide for Executives
Early in my career as a TV reporter, I learned something pretty quickly. The executives who handled media inquiries best weren’t always the most polished speakers. They weren’t necessarily the ones with the best talking points or the most media training. They were the ones who understood how the process worked. They knew what reporters were looking for, how stories come together, and how to deliver a clear perspective without overthinking it. Today, when a reporter reaches ou

Nick Banaszak
Mar 24 min read


When the Storm Comes: How to Use Social Media During a Crisis
Sooner or later, every organization faces a difficult moment. Sometimes it’s caused by an internal mistake. Sometimes it’s driven by events completely outside your control. Either way, how you respond in the first few hours often determines whether the situation becomes a short-term disruption or a long-term reputation problem. And today, those first hours usually play out on social media. Platforms like LinkedIn, X, and Facebook have become the first place customers, employe

Nick Banaszak
Mar 13 min read
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