Client Services
1
Public Relations
The power of a well-told story. At the end of the day this is the heart of what great public relations is, and the bread and butter of what we do.
Our connections and invaluable professional experience in the news business enable us to get your story out into the public eye by generating editorial coverage for your services, product or cause in both traditional and emerging media platforms. Our team has secured coverage in leading outlets that include The Wall Street Journal, USA Today, Forbes, CNBC, FOX Business, CNN, and multiple local broadcast and print outlets across the country.
We know what journalists are looking for and how to capture timely opportunities. We grow the coverage and exposure so you grow your audience. The math adds up to your breakthrough moment.
2
Crisis Communications
A reputation and credentials that take years to build can go up in smoke in one bad news day. When the phones start ringing off the hook and the camera lights turn on, unforced errors and mistakes start to pile up for those who aren’t prepared with a rock-solid crisis communications plan.
We help your organization craft the checklists and key message points during a crisis so the narrative you want to convey stays on track. Anticipating questions from reporters, the timing of information release, and identifying opportunities to build trust and confidence with your audience are all part of the game plan. We can walk into “live fire” when needed, but strongly advise not waiting until the crisis comes.
3
Message Strategy
What's your story? Does it convey value and resonate with the audiences your organization needs to reach? And where do you even start with so many moving parts?
The best stories are those that win hearts, change minds and spur meaningful action. Through our strategic messaging program, we'll help you identify the key ingredients that will enable your message to flow powerfully across all platforms while helping your team to find its authentic voice. We craft ready-made, crystal-clear messaging at the tip of your fingertips, ensuring you stay on center and have the right words that match the moment.
4
Media Training
The art of the interview. Master it and your organization could ride the wave of positive PR for weeks, months or even years. Of course, there's also the opposite end of the spectrum that no one wants to land in.
Our on-camera, simulated interviews will teach you how to develop and deliver critical message points, anticipate reporter questions, simplify complex data, and influence the direction of an interview. And since we used to wear the label of "bulldog" reporter, we can also show you how to navigate through a line of questioning that is aggressive or even hostile. When you're prepared and confident you can seize an opportunity on any stage.
We offer one-on-one coaching as well as group sessions.
5
Content Development
Whether it's a blog, e-newsletter, social media post or infographic, we create content that enhances brand identity, captures attention and helps fuel the engine of your sales machine.
Staying top-of-mind in an ever-changing marketplace requires the ability to generate a variety of engaging, authentic content that fosters meaningful connection with your target audiences. We create the collateral that's tailor-made for your brand's goals and needs while ensuring it hits the right people at the right time.
6
SEO
If you want to stay relevant you need to stay visible. But how do you crack the code to get your Google search results off page 12 and onto page 1?
We take the guesswork out of SEO and elevate your brand's online presence through a comprehensive approach that encompasses in-depth keyword research, on-page optimization, and the creation of high-quality, engaging content that resonates with your target audience. We can help your website climb search engine rankings, turning visibility into credibility and traffic into tangible results.
