Crisis Communications

Service Description

A reputation and credentials that take years to build can go up in smoke in one bad news day. When the phones start ringing off the hook and the camera lights turn on, unforced errors and mistakes start to pile up for those who aren’t prepared with a rock-solid crisis communications plan. We help your organization craft the checklists and key message points during a crisis so the narrative you want to convey stays on track. Anticipating questions from reporters, the timing of information release, and identifying opportunities to build trust and confidence with your audience are all part of the game plan. We can walk into “live fire” when needed, but strongly advise not waiting until the crisis comes.